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Tips for Transparency with the Carter Center

By Topher Williams | Policy, Research | 0 comment | 6 October, 2020 | 0

How Local Election Officials Can Strengthen Voter Trust in Elections

Public trust in the electoral process is critical to increasing voter participation and confidence in election outcomes. One way to bolster trust is by promoting transparency throughout the election process, while ensuring election operations run smoothly and efficiently. Voter education and outreach can increase understanding of how elections work and, as a result, build trust and confidence in the entire process.
The National Vote at Home Institute and The Carter Center are supporting election officials across the country as they work to prepare successful, high-confidence elections despite the challenges of the 2020 election. This how-to paper draws on best practices across the United States, offering simple steps election officials can take to enhance transparency and voter trust as they prepare for November, followed by case studies of four counties across the country implementing some of these practices and made their offices more transparent for voters.
Get The Full Guide Here

Top Tips

1. COMMIT TO TRANSPARENT OPERATIONS.

Recognize that building trust through transparency requires commitment, resources, and time.

2. CREATE AND SHARE CONTENT ON SOCIAL MEDIA AND YOUR WEBSITE

Use videos, infographics, and clear, simple messages about how to vote and what happens behind the scenes when ballots are printed, processed, and counted.

3. PROACTIVELY ENGAGE THE MEDIA

Issue frequent press releases and invite the media to view different stages of the process, establishing your office as an accessible, trusted source of information.

4. INVITE PEOPLE IN TO SEE FOR THEMSELVES – THIS YEAR, VIRTUALLY.

Host tours of ballot printing and processing facilities for the public and community groups, the media, and candidates and campaigns. Broadcast tours on your website and allow for both remote and physically distanced public observation of Election Day processes.

5. BE TRANSPARENT, EVEN WHEN THERE ARE ISSUES.

Be accessible to the media and the public, and keep everyone informed. What happened? Who is impacted? How is your office responding, and when will the issue be resolved?

6. FACILITATE PARTICIPATION OF AUTHORIZED POLL WATCHERS AND MONITORS.

Authorized engagement by representatives of competing parties and nonpartisan civic groups increases access to how elections are conducted and further builds trust.
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